June 23, 2025

Why Direct Mail in Saginaw Still Works Retailers in 2025

Direct Mail Services in Saginaw Are Delivering Real Results—Here’s Why

In the digital age, it’s easy to assume that email, social media, and search ads rule the marketing world. But for local retailers in Saginaw, the most impactful tool might still be one you can hold in your hand.

Direct mail services in Saginaw aren’t just surviving—they’re thriving. In 2025, businesses that combine high-quality print with smart targeting are seeing better open rates, deeper customer engagement, and a higher ROI than many digital-only campaigns.

At Reimold Printing, we help retailers unlock the full power of direct mail with tailored strategies that convert. You bring the brand—we bring the expertise, print precision, and distribution know-how to make your message land with the right audience at the right time.

The Retailer Is the Hero. Direct Mail Is the Secret Weapon.

Saginaw businesses work hard to stand out. You’ve built a brand, earned a loyal following, and crafted great products or services. But when digital fatigue sets in and email open rates drop, how do you reach your customers in a way they’ll actually notice?

That’s where Reimold Printing comes in.

We’re the expert guide, here to help you navigate the direct mail process—from design to print to mailbox. Our job is to make sure your message is seen, felt, remembered, and acted upon.

👉 Explore our full direct mail capabilities here: Download 5 Direct Mail Templates You Can Steal »

Direct Mail vs. Digital Marketing: Which Delivers in 2025?

Let’s be clear: digital marketing has its place. But when you compare direct mail to email or paid ads, the results may surprise you.

Email open rates average 20–25%.
Direct mail open rates exceed 80%.
Response rates? Direct mail generates 5–9x more responses than email.

Why? Because it cuts through the noise. There’s no spam folder for a well-designed postcard. No “unsubscribe” button on a high-impact flyer. And when your message shows up physically, customers tend to take notice—and take action.

“We helped a downtown Saginaw boutique launch a seasonal postcard campaign with a 20% off offer. They saw a 3x increase in foot traffic that week alone. The best part? Over 60% of those customers brought the card with them. Direct mail made the difference.” — Mike White, CEO

Why Saginaw Retailers Are Returning to Print in 2025

Beyond the stats, local businesses are rediscovering direct mail for other key reasons:

1. Hyper-Targeted Reach

With tools like Every Door Direct Mail (EDDM), we can help you reach exactly the neighborhoods or demographics you want—whether that’s new movers, high-income households, or families within five miles of your store.

2. Tangible, Trustworthy, Timely

Direct mail feels personal. It lives on counters, fridge doors, and desks. And it allows for creative touches—custom coupons, handwritten fonts, or QR codes linking to a digital campaign.

3. Measurable and Repeatable

We track mail drops, customer redemption, and engagement—so you know what’s working and can scale with confidence.

For more insights on the ROI of print marketing, check out our blog: Boost Your Company’s ROI with Direct Mail »

What Makes Reimold Printing Different

We don’t just print postcards. We partner with you to plan, design, and deliver campaigns that convert. Here’s what you get when you work with us:

One-on-One Support: From campaign concept to list targeting, our team guides you through every step.
In-House Printing + Mailing: All under one roof in Michigan—saving time, reducing errors, and ensuring quality.
Customized Strategy: We don’t believe in one-size-fits-all. Your campaign is tailored to your brand, audience, and goals.

We’ve helped everyone from hardware stores and garden centers to dental practices and gyms drive real, trackable results with direct mail.